Nigella launches app

TV chef Nigella Lawson, through her publishing company Random House and digital agency AKQA London, has launched the Nigella Quick Collection iPhone app.

The £4.99 (€5.65) app, which features 70 recipes – 10 of which are new – can be voice-activated, keeping floury fingers a healthy distance away from the iPhone’s shiny screen. It also enables chefs to browse and search according to what mood they’re in, or what ingredients they have. A social feature enables cooks to send dinner invites to friends using Facebook Connect or email.

AKQA London was also responsible for creating Jamie Oliver’s hugely successful 20 Minute Meals application. This app offered 50 new recipes, 75 minutes of video and a touchscreen shopping list. Also selling at £4.99, it quickly became Apple’s most popular lifestyle app and attracted five-star reviews. The app is rumoured to have generated revenue approaching seven figures, according to Wired magazine.

Review here:
http://econsultancy.com/blog/5765-app-review-nigella-on-iphone