Capital Dance launched with one goal: bring the energy of club culture to UK radio. As the sole designer on the project, I was tasked with delivering the full brand identity — fast.
Over the course of one week, I designed the visual identity, built a full brand guideline system, and developed the launch campaign across social, digital, and OOH. The brand needed to feel bold, high-impact, and built for motion — but flexible enough to evolve.
The result? A look that moved as quickly as the beats behind it — confident, dynamic, and made to live loud.
Capital Dance launched with one goal: bring the energy of club culture to UK radio. As the sole designer on the project, I was tasked with delivering the full brand identity — fast.
Over the course of one week, I designed the visual identity, built a full brand guideline system, and developed the launch campaign across social, digital, and OOH. The brand needed to feel bold, high-impact, and built for motion — but flexible enough to evolve.
The result? A look that moved as quickly as the beats behind it — confident, dynamic, and made to live loud.
Capital Dance launched with one goal: bring the energy of club culture to UK radio. As the sole designer on the project, I was tasked with delivering the full brand identity — fast.
Over the course of one week, I designed the visual identity, built a full brand guideline system, and developed the launch campaign across social, digital, and OOH. The brand needed to feel bold, high-impact, and built for motion — but flexible enough to evolve.
The result? A look that moved as quickly as the beats behind it — confident, dynamic, and made to live loud.
Role:
Branding
Creative Direction
Production
